Meta Ads Onboarding — Humming Web

Your contact details

So we know who to send your ad copy drafts to.

Full name *

Please enter your name

Email address *

Please enter a valid email

Phone number *

Please enter your phone number

Tell us about your business

This helps us understand who you are before building your campaign.

Business name *

Please enter your business name

Industry / niche *

Trades

E-commerce

Professional Services

Health & Wellness

Food & Hospitality

Education

Real Estate

Other

Please select your industry

Business website URL

Leave blank if you don't have one — we'll create a landing page for you.

What does your business sell or offer? *

Please describe your business

What's your campaign goal?

This determines how Meta optimises your ad delivery.

Primary campaign objective *

Website visits

Sales / purchases

Form enquiries

Instant form (Meta)

Please select a campaign objective

📋 Note: All leads' contact details will be sent to your email instantly when someone fills out a Meta Instant Form.

Daily ad budget (AUD) *

$

Meta requires a minimum of $15/day for best results.

Minimum budget is $15/day

What action do you want people to take? *

Please describe the desired action

Who are we targeting?

The more specific, the better your ads will perform.

Age range *

18–24

25–44

45–65

65+

All ages

Please select at least one age range

Gender targeting

All genders

Male skewed

Female skewed

Target locations *

Please enter your target locations

Audience interests or behaviours

Don't worry if you're unsure — we'll research this.

Describe your ideal customer *

This is the most important field — be as specific as possible.

Please describe your ideal customer

Customer pain & awareness

This shapes the emotional angle of your ad copy — the more honest, the better.

What is the #1 problem your customer has before finding you? *

Please describe the main customer problem

What objections or doubts do customers have before buying?

What makes you different from competitors?

Do you have customer reviews or testimonials?

Yes, lots

A few

None yet

Where are your reviews? (Google, Facebook, etc.)

Your offer & pricing

What can we put in the ad to make people take action?

Do you have a special offer or lead magnet?

A strong offer dramatically improves ad performance.

What's your pricing structure?

We won't necessarily put pricing in ads — but it helps us position the offer.

Is there any urgency or scarcity we can use?

Competitor landscape

Knowing your competitors helps us position your ads to stand out.

Who are your top 2-3 competitors?

What do they do well? What do they get wrong?

Do you have any existing creative assets?

Professional photos

Videos

Logo & branding

Previous ads

None yet

Any other notes for us?

Review & submit

Check everything looks right before submitting.

Your contact details

Tell us about your business

What's your campaign goal?

Who are we targeting?

Customer pain & awareness

Your offer & pricing

Competitor landscape

Review & submit

Thank You!